Content Creation
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Copywriting
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Brand Strategy
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Content Creation · Copywriting · Brand Strategy ·
Campus Couture | Instagram
47.7k views
Model Call Recap Appreciation Post
I created our top-performing post that highlighted models from our model call event. The appreciation post inspires high engagement from individuals who see themselves, their friends, or classmates spotlighted. Additionally, the post reflects our organizational values by celebrating the individual features that make everyone unique. Our page gained 959 profile visits and 30 follows from as a direct result of this post.
8.5k views
Model Call “67” Reel
By adapting the viral “67” trend to fit in Campus Couture’s model call event, I successfully appeal to followers and new audiences alike. Viewers unfamiliar with Campus Couture can still engage with the popular humor employed in the video while simultaneously being introduced to our fashion club and learning about our upcoming model call. The reel successfully expanded our reach beyond existing followers, with 34.7% of the post interactions from non-followers.
